Posters

At the top of the poster, there is a piece of information informing readers that Insidious is from the same makers of Saw and Paranormal Activity which refers to their previous hits.  This has been done to attract the fans of these previous movies as it  implies that Insidious will be enjoyed by those who enjoyed their previous films.
The title of the film, Insidious, is big, bold and clearly stands out which means that a viewer can’t miss the title and should hopefully be memorable.  The use of white font portrays an innocence which reflects the image of a young boy standing behind them, this makes the audience question where the boy’s innocence has done.
Under the title, it reads  ‘ITS NOT THE HOUSE THAT’S HAUNTED’ which leads to the audience questioning what is actually haunted.  The main image on the poster is a little boy, which with the sentence, implies that the boy is haunted which is also shown by his eyes having holes.  The emptiness in his eyes shows a sign of evil and emptiness.  By doing this, the poster has given the audience some clues to the story line which encourages people to want to watch the film and see whether their ideas were right and want to find out why/what is haunting the boy.
The little boy is dressed in his pyjamas which contrasts from the rest of the feeling of the poster as the pyjamas give off a very naive, innocent look which implies that its something inside of the boy rather than the boy himself.
The colours of the poster are all very dark with a big house featured in the background which gives off a very sinister look with the house creating an intimidated look which should put the audience on edge.  This feeling for the audience which draw them in to see challenge how scary the film itself is.

This poster is a very dark poster as it only uses black and white– mostly black.  At the top of the poster, there is a quotation saying ‘Before you die, you see’ which then follows on to saying ‘The ring’.  This would be to allow people to see that there will be death in the film but to question what ‘the ring’ could be.  The ring itself hasn’t been presented as being very clear which is to get the audience to really question and be intrigued as to what the ring could be.  Although the background is black, there as fine white lines across it which suggests that nothing is as it seems.  The white lines also seem to represent the image of a TV signal which may be a clue to what the film may involve, getting audiences to ask more questions.

At the top of the poster, there is a quotation saying ‘A chilling ghost story. Don’t watch it alone’.  The first part of the quotation would draw anyone who enjoys a film involving ghosts and being scared which is then furthered by the second part that it is suggesting not to watch the film alone, giving a very eerie feeling that a viewer would need comforting.
Below the quotation, there are reviews that have been taken out from external companies.  The bold star reviews are there to let people know that others have enjoyed the film, this  encourages people to feel they would also enjoy it.  The title of the film ‘The woman in black’ is ironically written in white which has been done to stand out against the very dark, low key background of the poster.  Daniel Radcliff (a very famous star, placed there to promote the film as it shows hes a main character) is standing clearly in the centre of the poster with bright, blue, piercing eyes.  This use of colour contrasts to the rest of the poster which implies that he is a bright character with light and a sense of good about him.  In the background of the poster, a dark shadow of a woman is standing there with a dark house as well, which with the film, would suggest that the woman is who the one in the title and that she lives in the house.  The overall feeling of the poster is spooky and that the woman in black, the man in the middle and the house are all linked in some way.  In addition to this, the quote at the bottom is ‘Fear her curse’ which suggests this is the way they are linked.