Film distribution

What is meant by the term film distribution?

Film distribution is the process of making a movie available for viewing by an audience. This is normally the task of a professional film distributor, who would determine the marketing strategy for the film.



What does a film distributors do?
A film distributor is responsible for the marketing of a film. The distribution company is usually different from the production company. Distribution deals are an important part of financing a film.

The distributor may set the release date of a film and the method by which a film is to be exhibited or made available for viewing: for example, directly to the public either theatrically or for home viewing


How does reach relate to film distribution?

This refers to film distributors reaching their audience in order for the film to even be successful. This is usually to encourage audiences to go to the cinema and maximize audiences.


What is meant by a marketing plan?

A marketing plan is a documents that illustrates future marketing and advertisement plans for the film and how they plan to achieve goals and meet targets.


What is meant by a film distribution plan?

This is the plan in which managers create in order to make sure the film reaches all business sectors and goes to the appropriate sales places. This is from the cinemas to when the film is ready to be released on DVD and Blu-ray.


What is the difference between advertising, publicity and promotion?

Advertising is showing the product to the public through different uses of multimedia, publicity is when something is given attention from the media and promotion is an action that encourages people to purchase the product.


Here is an example of different uses of film distribution advertisement and how Paranormal Activity approached their audience.








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